sThere is a lot of noise out there. Marketers have pretty much conditioned us to assume that if someone is giving us something of value, it is offered at a cost. They will eventually want you to buy something. We have to recognize what we currently pay for and what value it really offers to our lives. Cable offers a chance to waste time, be entertained, not miss out on the latest discussion points of society. A new outfit promises a feeling of confidence and the potential to feel more attractive. A restaurant offers a great meal and the potential for a fun and engaging experience. Insurance offers piece of mind and protection from disaster. Think of what else you pay for, what value does it really provide? Most of the time, we spend money on things that make us feel better. We’ve put our comfort in the category of necessity.
We’ve come to expect that information, especially in the personal growth realm, should be free because it’s outside the realm of necessity. Ironically, what makes us feel better is becoming better people. Personal growth is at the top of the list of necessities in my opinion. Because of the loud voices of marketers who over promise and under deliver, most people are hesitant to spend money on good quality personal growth tools and experiences. When you spend time, energy and money on growing your mind; you can find purpose and meaning no matter what your circumstance may be. It removes the necessity of things like TV, Beer, Cable, Facebook, work and whatever medication you turn to to feel better. The rewards of these medications are fleeting.
It’s in those times of discomfort that we begin to tap into who we really are. Why do we need comfort? We are unsure of what we have to offer. When we feel inadequate, weak and insecure; we are on the doorstep of discovering what strengths lie within us. Instead of running to those comfortable places, stay in your discomfort. Ask yourself, “why do I feel this way?” Why do I need to check Facebook or email? Why am I relying on a few beers to get me through this evening? Why do I feel compelled to zone out and watch my favorite show? To find the gold within you, you have to be willing to sit in your inadequacies.
Can you see why your mind is the best thing to invest in? Joy, peace, purpose, passion and life are not possible unless you are willing to feel. Feeling is uncomfortable but the more you feel, the more you are in touch with who you really are. Too often people despise their weaknesses, but are unwilling to spend the time, energy and money to work on themselves.
My Challenge: Next time you feel uncomfortable and feel compelled to reach for a device, have a drink or buy something; ask yourself what’s making you feel uncomfortable and why. Then ask what you can do to invest in that area of your life. Do you get uncomfortable when you don’t know what to say? Buy a book on communication. Do you feel inadequate at your job? Develop a new skill that will make you better. Do you want to become a better leader? Sign up for a leadership seminar. Are you embarrassed to speak up in meetings? Work on a your speaking skills by joining an organization like Toastmasters. Do you struggle communicating with your spouse? Counseling or a marriage seminar would be a good investment.